More than two million people watched the Marvel movie premiere for the first time on Wednesday night.
This was an astonishing milestone for a film debut, but it also highlights how the industry is inching closer to its 2020 goal of reaching 1 billion viewers.
The number of people watching a movie has more than doubled since the first Marvel movie hit theaters, to 2.3 billion.
It was the biggest audience for a Marvel movie ever, and the first one to do so on an animated series.
That’s not the only record.
The previous record was 3.1 billion for ‘Cinderella.’
The new record is 1.9 billion, according to data provided by Box Office Mojo.
The new mark is also the biggest ever for a Disney film, with 1.3 million more viewers watching ‘The Jungle Book’ than it did the first Disney film.
The record was set in December 2020, when Disney/Pixar’s ‘Finding Dory’ came out in the same month.
The film, which had already topped 3 billion viewers, was also the first Pixar movie to top 10 billion viewers on a non-digital platform.
‘Star Wars: The Force Awakens’ topped 3.7 billion viewers in the U.S., a number that’s only expected to continue to grow.
It’s not all good news for Disney/Lucasfilm’s Star Wars: Episode VII—The Force Awakens.
The studio reported that the film’s gross was down 20 percent from its opening day, and its box office was down 60 percent.
That is, the studio lost money, not made more money.
Disney has been working hard to improve its filmgoing strategy and boost its box-office returns, but the latest setback comes as the company continues to struggle with its biggest-ever release: the Star Wars franchise.
Disney/Star Wars, which has been going strong for almost a decade, has struggled to make any kind of dent in the box office since its 2009 release.
But it has had an encouraging start to 2017, which ended with a record-breaking opening weekend for ‘Rogue One: A Star Wars Story,’ which is currently playing in theaters.
Star Wars is the highest-grossing film in Disney’s history, and it will be a big part of the company’s future plans, as well.